This year at AYE Jerry Weinberg hosted a session titled “Coaching the Coaches“. Jerry split the group up into people who self-identified as Coaches (coaches or managers who do coaching stuff), people who have been coached and people who didn’t feel they fit into either category.
Jerry asked the coaches how they received the title ‘Coach‘ and when it came to my turn I said it’s for marketing. All the cool kids are doing it, that’s what the industry is asking for and it sounds a whole helluva lot cooler than ‘Business Process Consultant‘.
About a year ago while talking to a couple senior people at the organization I was working with, I realized there was a whole lot more to ‘Coaching‘ than I thought. I was getting pressure to commit to having a project done with fixed scope for a fixed date and instead of trying understanding their perspective, I immediately went into ‘Agile Coach‘ mode and tried to explain to them why they were wrong. Needless to say it failed miserably. Over the last year I’ve had several epiphany’s about what a coach is and it all became crystal clear during a recent coaching session hosted by Michael Spayd. Read More


